‘Homelike’ is the new standard for senior living

Upgrades to local senior living communities as well as new projects are centering on a fresh model of care that strives to create a more home-like atmosphere for residents.

Two of the projects are coming from Rochester Regional Health and Jewish Home. One is a $23 million project to build a 111-bed assisted living community in Greece. It is due for completion in the fall. The other is an $83 million enterprise at Jewish Home in Brighton that will break ground in April. “This project that we’re undertaking probably is going to be one of the largest projects that’s going to be taking place in the senior living community in Rochester,” says Mike King, president and CEO of JSL. “And we’re building actual homes.”

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