Jewish Home Wins Gold for Healthcare Advertising

ROCHESTER, N.Y., June 13, 2018 —  Jewish Home has been awarded a Gold Aster Award for its brand awareness campaign and two Silver awards for additional advertising tactics. The Aster Awards are one of the largest and most respected national healthcare advertising competitions, presented annually by Marketing Healthcare Today Magazine and Creative Images, Inc. Jewish Home scored in the top 5 percent in the nation for its 2018 comprehensive advertising campaign and was the only Rochester senior living organization recognized.

“We’ve been at the forefront of care since we were founded over 100 years ago, and this recent brand campaign shows people that there’s more to Jewish Home than they may have thought,” said Jane Knickerbocker, Vice President of Marketing for Jewish Home. “Prior to the launch, people may have known us for being a quality long-term care provider, but the goal was to open their eyes to all of the care opportunities we provide, from short-term and outpatient rehabilitation, to independent and assisted living, memory care and more.”

Jewish Home was honored for the following:

Take a Closer Look at Jewish Home—Comprehensive advertising campaign featuring TV, radio, print and digital ads 

Bill Smith’s Experience— Special production video featuring a resident testimonial  

2018 Aster Silver Winner Award  Jewish Home Overview Collateral— Collateral piece highlighting information about the organization’s full range of services  

The 2018 Aster Awards received thousands of entries from across the United States as well as several foreign countries.  All entries are reviewed by a panel of industry experts and are scored on multiple criteria including creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Gold winners placed in the top 5 percent in the nation and silver winners placed in the top 12 percent.

“The quality and creativity of the entries submitted seems to increase each year,” said Melinda Lucas, Aster Awards Program Coordinator. “The 2018 Aster Awards program brought together some of the best and most creative advertising in the world.”

The Aster Awards have been recognizing exceptional work in healthcare advertising since 2002. To see the full list of 2018 winners, visit https://www.asterawards.com/winners/.

About Jewish Senior Life:

Serving people of all faiths and ethnic backgrounds, Jewish Senior Life is a Continuing Care Retirement Community (CCRC) guided by the values of honoring family and aging in place. Jewish Senior Life offers all levels of care on a single campus, from independent living to skilled nursing care, along with a variety of programs and services for people living outside its campus. Consistently recognized for its high-quality care, customer satisfaction and for being a great place to work, Jewish Home is CARF accredited and was named a 2017-2018 Best Nursing Home by U.S. News & World Report as well as a 2018 Top Workplace by the Rochester Democrat and Chronicle. Jewish Home is a member of the Alliance for Senior Care of Greater Rochester, Leading Age, Leading Age New York, and the Association of Jewish Aging Services. For more information, please visit www.jewishhomeroc.org.


Media Inquiries: Chelsea Wagner, Partners + Napier

Contact: Jane Knickerbocker, Vice President of Marketing

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