Jewish Home Announces New Success Coach

Catrina Rockwell, M.S.W, Life & Employment Success Coach

(May 18, 2023 – ROCHESTER, NY) To continue to attract and retain high quality health care workers in a highly competitive market, Jewish Home has created a new support system to help employees achieve both professional and personal success. A new Life & Employment Success Coach position has been recently added; and Catrina Rockwell, M.S.W., is stepping into the role. Rockwell will assist employees to maximize their potential on the job as well as provide tools, information, and resources they need to be successful in their personal lives.

“We are committed to supporting and developing our workforce,” says Emy Giacalone, Senior Vice President of Human Resources and Staff & Organizational Development. She continues, “This includes learning about our employees, understanding issues happening in their personal lives, and providing education, training, and programs that support and empower them. We believe that championing our employees both on the job and in their personal lives will result in a healthier, more productive, and better engaged workforce reducing the overall employee turnover.”

Adding this position is just one more reason why Jewish Home has been nationally certified as a Great Place to Work® for three years. Rockwell’s availability will be flexible to meet the varied schedules and locations of employees around the Jewish Home campus. Before taking on this role she worked in Jewish Senior Life’s Adult Day Health Care program as a Social Worker and holds a master’s degree in Social Work from Roberts Wesleyan College.

Rockwell says, “Joining Jewish Home has been a great experience. I want to meet people where they are and help employees thrive in whatever way I can.”


About Jewish Senior Life:

Serving people of all faiths and ethnic backgrounds, Jewish Home is Rochester’s only Continuing Care Retirement Community (CCRC). Guided by the values of honoring family and aging in place, Jewish Home offers all levels of care on a single campus, from independent living to skilled nursing care, along with a variety of programs and services for people living outside its campus. Jewish Home has CARF International accreditation for high quality and customer satisfaction, and has been certified as a Great Place to Work® since 2020. Its affiliate, the Jewish Home, has been recognized as a Newsweek Best Nursing Homes 2023 and U.S. News & World Report Best Nursing Home for Long Term Care and Short-Term Rehabilitation 2022-2023. For more information, visit www.jewishhomeroc.org or www.facebook.com/jewishseniorlife.



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