Jewish Home Acquires Licensed Home Care Services to Expand In-Home Care

(Apr. 18, 2024 – ROCHESTER, NY) Jewish Home has received approval from the New York State Department of Health to acquire Embrace Care, LLC, a licensed home care services agency (LHCSA), enabling the organization to expand its continuum of services to include in-home nursing services. The new organization will be called Jewish Home of Rochester Licensed Home Care.

Michael S. King, President and CEO at Jewish Home, says, “We are committed to offering a full spectrum of services and programs to meet the diverse needs of older adults in our community. We are now able to expand our continuum of services to include in-home nursing services, which are a particular area of need for growing numbers of older adults who prefer to live as independently as possible in their own homes.”

Jewish Home currently provides non-medical, in-home support services through its Living Well Companion Care program. With this acquisition, the organization will offer a range of medical and non-medical in-home services, with a focus on geriatric post-acute and palliative home care services in Monroe, Orleans, Wayne, and Livingston Counties.

Embrace Care, founded in 2016, provides nursing, home health and personal care services to clients in Monroe and Orleans counties.

“Today’s announcement is the culmination of our partnership toward a common goal,” says David Georgiev, CEO of Embrace Care. “Our organizations share a deep commitment to providing the highest quality care and support that enables older adults to age in their place of choice. I have every confidence that Jewish Senior Life and our skilled and caring providers will continue to serve our clients with exceptional care.”

Jewish Senior Life and Embrace Care have entered into a management agreement to finalize details of the ownership transfer to Jewish Home of Rochester Licensed Home Care. Embrace Care’s direct care staff members will be invited to join Jewish Home. Notifications were shared with employees and clients earlier this week.

“We are delighted to welcome new team members and clients to our Jewish Home family,” King says. “Current clients will continue to receive services from us.”

About Jewish Home:

Serving people of all faiths and ethnic backgrounds, Jewish Home is Rochester’s only Continuing Care Retirement Community (CCRC). Guided by the values of honoring family and aging in place, Jewish Home offers all levels of care on a single campus—from independent living to skilled nursing care. Recognized for high quality and customer satisfaction, Jewish Home has CARF International accreditation and has been certified as a Great Place to Work® since 2020. For more information, visit www.jewishhomeroc.org or https://www.facebook.com/jewishseniorlife.


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