New advertisements are being released this summer as Jewish Home’s award-winning “Come Be You” marketing campaign continues to evolve. The campaign, which launched in 2024, celebrates older adults living their best lives and choosing to not be defined by their age.
The overall creativity and innovation of the campaign has earned Jewish Home national and local awards for marketing excellence.
The new ads feature Charlie, an astronomy buff, and Jenni, a “melody maker” musician. Younger versions of each older adult are featured in the TV ads, revealing how Charlie and Jenni continue to be inspired by the same interests and hobbies as when they were in their youth.
The “Come Be You” campaign positions Jewish Home as an engaging and vibrant community for older adults that sees every person for who they are, and where all are welcome and supported — moving away from the negative stereotypes and stigma associated with aging.
“Older adults are more than you think,” reads the messaging amidst upbeat imagery and a striking black-and-white aesthetic that creates a modern and energetic feel, with an invitation to “come be you.”
