Privacy Statement


This Facility is committed to maintaining the privacy of your protected health information (“PHI”), which includes information about your medical condition and the care and treatment you receive from the Facility and other health care providers. This Notice details how your PHI may be used and disclosed to third parties for purposes of your care, payment for your care, health care operations of the Facility, and for other purposes permitted or required by law. This Notice also details your rights regarding your PHI.

1. The Facility may use and/or disclose your PHI for purposes related to your care, payment for your care, and health care operations of the Facility. The following are examples of the types of uses and/or disclosures of your PHI that may occur. These examples are not meant to include all possible types of use and/or disclosure.
(a) Care – In order to provide, coordinate and manage your care, the Facility will provide your PHI to those health care professionals, whether on the Facility’s staff or not, directly involved in your care so that they may understand your medical condition and needs and provide advice or treatment (e.g., a specialist or laboratory). For example, a physician treating you for a condition such as arthritis may need to know what medications have been prescribed for you by the Facility’s physicians.
(b) Payment – In order to get paid for health care provided by the Facility, the Facility may provide your PHI, directly or through a billing service, to appropriate third party payors, pursuant to their billing and payment requirements. For example, the Facility may need to provide your health insurance carrier or, if you are over 65, the Medicare program with information about health care services that you received from the Facility so that the Facility can be properly reimbursed. The Facility may also need to tell your insurance plan about the need to hospitalize you so that the insurance plan can determine whether or not it will pay for the expense.
(c) Health Care Operations – In order for the Facility to operate in accordance with applicable law and insurance requirements and in order for the Facility to provide quality and efficient care, it may be necessary for the Facility to compile, use and/or disclose your PHI. For example, the Facility may use your PHI in order to evaluate the performance of the Facility’s personnel in providing care to you.

1. The Facility may use and/or disclose your PHI, without a written Authorization from you, in the following normal situations:
(a) De-identified Information – Your PHI is altered so that it does not identify you and, even without your name, cannot be used to identify you.
(b) Business Associate – To a business associate, which is someone who the Facility contracts with to provide a service necessary for your treatment, payment for your treatment and health care operations (e.g., billing service or transcription service). The Facility will obtain satisfactory written assurance, in accordance with applicable law, that the business associate will appropriately safeguard your PHI.
(c) To You or a Personal Representative – To you, or a person who, under applicable law, has the authority to represent you in making decisions related to your health care.
2. The Facility may use and/or disclose your PHI, without a written Authorization from you, in the following special situations:
(a) Public Health Activities – Such activities include, for example, information collected by a public health authority, as authorized by law, to prevent or control disease, injury or disability. This includes reports of child abuse or neglect.
(b) Food and Drug Administration – If required by the Food and Drug Administration to report adverse events, product defects or problems or biological product deviations, or to track products, or to enable product recalls, repairs or replacements, or to conduct post marketing surveillance.
(c) Abuse, Neglect or Domestic Violence – To a government authority if the Facility is required by law to make such disclosure. If the Facility is authorized by law to make such a disclosure, it will do so if it believes that the disclosure is necessary to prevent serious harm or if the Facility believes that you have been the victim of abuse, neglect or domestic violence. Any such disclosure will be made in accordance with the requirements of law, which may also involve notice to you of the disclosure.
(d) Health Oversight Activities – Such activities, which must be required by law, involve government agencies involved in oversight activities that relate to the health care system, government benefit programs, government regulatory programs and civil rights law. Those activities include, for example, criminal investigations, audits, disciplinary actions, or general oversight activities relating to the community’s health care system.
(e) Judicial and Administrative Proceeding – For example, the Facility may be required to disclose your PHI in response to a court order or a lawfully issued subpoena.
(f) Law Enforcement Purposes – In certain instances, your PHI may have to be disclosed to a law enforcement official for law enforcement purposes. Law enforcement purposes include: (1) complying with a legal process (i.e., subpoena) or as required by law; (2) information for identification and location purposes (e.g., suspect or missing person); (3) information regarding a person who is or is suspected to be a crime victim; (4) in situations where the death of an individual may have resulted from criminal conduct; (5) in the event of a crime occurring on the premises of the Facility; and (6) a medical emergency (not on the Facility’s premises) has occurred, and it appears that a crime has occurred.
(g) Coroner or Medical Examiner – The Facility may disclose your PHI to a coroner or medical examiner for the purpose of identifying you or determining your cause of death, or to a funeral director as permitted by law and as necessary to carry out its duties.
(h) Organ, Eye or Tissue Donation – If you are an organ donor, the Facility may disclose your PHI to the entity to whom you have agreed to donate your organs.
(i) Research – If the Facility is involved in research activities, your PHI may be used, but such use is subject to numerous governmental requirements intended to protect the privacy of your PHI such as approval of the research by an institutional review board and the requirement that protocols must be followed.
(j) Avert a Threat to Health or Safety – The Facility may disclose your PHI if it believes that such disclosure is necessary to prevent or lessen a serious and imminent threat to the health or safety of a person or the public and the disclosure is to an individual who is reasonably able to prevent or lessen the threat.
(k) Specialized Government Functions – When the appropriate conditions apply, the Facility may use PHI of individuals who are Armed Forces personnel: (1) for activities deemed necessary by appropriate military command authorities; (2) for the purpose of a determination by the Department of Veteran Affairs of eligibility for benefits; or (3) to a foreign military authority if you are a member of that foreign military service. The Facility may also disclose your PHI to authorized federal officials for conducting national security and intelligence activities including the provision of protective services to the President or others legally authorized.
(l) Workers’ Compensation – If you are involved in a Workers’ Compensation claim, the Facility may be required to disclose your PHI to an individual or entity that is part of the Workers’ Compensation system.
(m) Disaster Relief Efforts – The Facility may use or disclose your PHI to a public or private entity authorized to assist in disaster relief efforts.
(n) Required by Law – If otherwise required by law, but such use or disclosure will be made in compliance with the law and limited to the requirements of the law.

Use and/or disclosure of your psychotherapy notes (if applicable) that do not fall within certain limited exceptions, use of your PHI for marketing purposes, disclosures resulting from the sale of your PHI, and any other use and/or disclosure not described above will not be made without your written Authorization, which you may revoke at any time.

The Facility may only use and/or disclose your PHI for marketing activities if we obtain from you a prior written Authorization. “Marketing” activities include communications to you that encourage you to purchase or use a product or service, and the communication is not made for your care or treatment. However, marketing does not include, for example, sending you a newsletter about this Facility. Marketing also includes the receipt by the Facility of remuneration, directly or indirectly, from a third party whose product or service is being marketed to you. The Facility will inform you if it engages in marketing and will obtain your prior Authorization.

The Facility may use and/or disclose some of your PHI in order to contact you for fundraising activities supportive of the Facility. Any fundraising materials sent to you will describe how you may opt out of receiving any further communications.

The Facility may disclose to your family member, other relative, a close personal friend, or any other person identified by you, your PHI directly relevant to such person’s involvement with your care or the payment for your care. The Facility may also use or disclose your PHI to notify or assist in the notification (including identifying or locating) a family member, a personal representative, or another person responsible for your care, of your location, general condition or death. However, in both cases, the following conditions will apply:
(a) The Facility may use or disclose your PHI if you agree, or if the Facility provides you with opportunity to object and you do not object, or if the Facility can reasonably infer from the circumstances, based on the exercise of its judgment, that you do not object to the use or disclosure.
(b) If you are not present, the Facility will, in the exercise of its judgment, determine whether the use or disclosure is in your best interests and, if so, disclose only the PHI that is directly relevant to the person’s involvement with your care.

1. You have the right to:
(a) Revoke any Authorization, in writing, at any time. To request a revocation, you must submit a written request to the Facility’s Privacy Officer.
(b) Request restrictions on certain use and/or disclosure of your PHI as provided by law, but the Facility is not obligated to agree to any requested restrictions. However, the Facility must agree to a request to restrict disclosure of your PHI to a health plan if: the disclosure is for the purpose of carrying out payment or health care operations and is not required by law, and the PHI pertains solely to a health care item or service for which you or someone else has paid the Facility in full. To request restrictions, you must submit a written request to the Facility’s Privacy Officer. In your written request, you must inform the Facility of what information you want to limit, whether you want to limit the Facility’s use or disclosure, or both, and to whom you want the limits to apply. If the Facility agrees to your request, the Facility will comply with your request unless the information is needed in order to provide you with emergency treatment.
(c) Receive confidential communications of PHI by alternative means or at alternative locations. You must make your request in writing to the Facility’s Privacy Officer. The Facility will accommodate all reasonable requests.
(d) Inspect and copy your PHI as provided by law. To inspect and copy your PHI, you must submit a written request to the Facility’s Privacy Officer. In certain situations that are defined by law, the Facility may deny your request, but you will have the right to have the denial reviewed. The Facility can charge you a fee for the cost of copying, mailing or other supplies associated with your request.
(e) Amend your PHI as provided by law. To request an amendment, you must submit a written request to the Facility’s Privacy Officer. You must provide a reason that supports your request. The Facility may deny your request if it is not in writing, if you do not provide a reason and support of your request, if the information to be amended was not created by the Facility (unless the individual or entity that created the information is no longer available), if the information is not part of your PHI maintained by the Facility, if the information is not part of the information you would be permitted to inspect and copy, and/or if the information is accurate and complete. If you disagree with the Facility’s denial, you have the right to submit a written statement of disagreement.
(f) Receive an accounting of disclosures of your PHI as provided by law. To request an accounting, you must submit a written request to the Facility’s Privacy Officer. The request must state a time period which may not be longer than six years. The request should indicate in what form you want the list (such as a paper or electronic copy). The first list you request within a 12 month period will be free, but the Facility may charge you for the cost of providing additional lists in that same 12 month period. The Facility will notify you of the costs involved and you can decide to withdraw or modify your request before any costs are incurred.
(g) Receive a paper copy of this Privacy Notice from the Facility upon request to the Facility’s Privacy Officer.
(h) Be notified following a breach of your unsecured PHI if so required by law.
(i) Complain to the Facility, or to the Secretary of Health and Human Services, Office of Civil Rights. You may contact a regional office of the Office of Civil Rights, which can be found at www.hhs.gov/ocr/office/about/rgn-hqaddresses.html. To file a complaint with the Facility, you must contact the Facility’s Privacy Officer. All complaints must be in writing.
(j) To obtain more information on, or have your questions about your rights answered, you may contact the Facility’s Privacy Officer, Sandi Cain-Hoffman at 585-794-6404 or via email at shoffman@jewishhomeroch.org.

1. The Facility:
(a) Is required by law to maintain the privacy of your PHI, and to provide you with this Privacy Notice of the Facility’s legal duties and privacy practices with respect to your PHI.
(b) Is required to abide by the terms of this Privacy Notice.
(c) Reserves the right to change the terms of this Privacy Notice and to make the new Privacy Notice provisions effective for all of your PHI that it maintains.
(d) Will not retaliate against you for making a complaint.
(e) Must make a good faith effort to obtain from you an acknowledgement of receipt of this Notice.
(f) Will post this Privacy Notice on the Facility’s web site, if the Facility maintains a web site.
(g) Will provide this Privacy Notice to you by e-mail if you so request. However, you also have the right to obtain a paper copy of this Privacy Notice.

Effective Date

This notice is effective as of March 24, 2018.

Jewish Home of Rochester
2021 Winton Road South
Rochester, New York 14618

Summit at Brighton
2000 Summit Circle Drive
Rochester, New York 14618

The Lodge at Wolk Manor
7000 Summit Circle Drive
Rochester, New York 14618

Wolk Manor
4000 Summit Circle Drive
Rochester, New York 14618