Jewish Home Honored with Gold Healthcare Digital Marketing Award

(December 15, 2022 – ROCHESTER, NY) Jewish Home received a Gold award—the highest honor—from the Third Annual Healthcare Digital Marketing Awards (HDMAwards) for its employee recruitment video, “Love What You Do at Jewish Senior Life.” The HDMAwards recognize the best healthcare websites, digital content, electronic communications, mobile media, and social media.

Judges for the HDMAwards consisted of a national panel of healthcare marketers, creative directors, and advertising professionals. Entries were received by nearly 1000 healthcare and medical organizations across the country, with Jewish Home as one of 161 Gold award winners.

The video features Jewish Home employees working in a variety of roles and settings across the campus; and highlights the camaraderie, energy, and fun work environment at Jewish Home. “In addition to attracting new employees to join our team, we wanted to energize our workforce by bringing their personalities and their creativity to life and dispel the stigma that surrounds working in long-term care settings,” says Wendy Ferrer, Vice President of Marketing and Communications at Jewish Home. She continues, “The video is available on social media and JewishSeniorLife.org to attract and retain high quality employees who enjoy a family-like work environment, while showcasing our beautiful campus.”

The award-winning video can be viewed here; and the full awards list—including Silver and Bronze winners—can be viewed here.

About Jewish Senior Life:

Serving people of all faiths and ethnic backgrounds, Jewish Home is Rochester’s only Continuing Care Retirement Community (CCRC). Guided by the values of honoring family and aging in place, Jewish Home offers all levels of care on a single campus, from independent living to skilled nursing care, along with a variety of programs and services for people living outside its campus.

Jewish Home has CARF International accreditation for high quality and customer satisfaction, and has been certified as a Great Place to Work® since 2020. Its affiliate, the Jewish Home, has been recognized as a Newsweek Best Nursing Homes 2022 and US News & World Report Best Nursing Home for Long Term Care and Short-Term Rehabilitation 2022-2023. For more information, visit www.jewishhomeroc.org or www.facebook.com/jewishseniorlife.


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