Jewish Senior Life Reverts to Historic Roots as Jewish Home, Unveiling Rebranding Initiative

(May 8, 2024 – ROCHESTER, NY) Jewish Senior Life, Rochester’s only Continuing Care Retirement Community, proudly announces its return to its former name, Jewish Home, following a year-long endeavor aimed at rejuvenating its identity and making its services easier to recognize and access. Established in 1920 by four pioneering women, Jewish Home stands as a testament to a century of unwavering dedication to providing exceptional care and services to older adults from all faiths and backgrounds.

President and Chief Executive Officer Michael S. King says, “Our return to the name Jewish Home is a tribute to our rich Jewish heritage, traditions, and values, where families unite to provide care and support. This rebranding presents an opportunity for us to reimagine the concept of ‘home’ as we forge ahead with forward-thinking programs and services designed to meet the evolving needs of the Rochester community and the people we serve today and in the future.”

A new advertising campaign will launch next week on television, radio, print, and digital platforms. This campaign underscores the organization’s commitment to empowering older adults to live their best lives while challenging outdated perceptions of aging.

“We remain committed to cultivating a vibrant and inclusive community where every individual is welcome, valued, embraced and celebrated,” comments King.

Jewish Home’s new website is jewishhomeroc.org and social media handles are @jewishhomeroc.

About Jewish Home:

Established in 1920 and serving people of all faiths and ethnic backgrounds, Jewish Home is Rochester’s only Continuing Care Retirement Community (CCRC). Guided by the values of honoring family and aging in place, Jewish Home offers all levels of care on a single campus—from independent living to skilled nursing care. Recognized for high quality and customer satisfaction, Jewish Home has CARF International accreditation and has been certified as a Great Place to Work® since 2020. For more information, visit jewishhomeroc.org or on social media at @jewishhomeroc.

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